Three items for annotated reference list

Kureshi, S., & Sood, V. (2010). A Review of Placement Literature: Conceptual and Managerial Implications. IUP Journal Of Marketing Management, 9(1/2), 23-39.

This review researches the effects on the audience of product placement, how three different patterns of product placements were applied on three media (television shows, movies and games) were being studied by Sonal Kureshi and Vandana Sood, how patterns depict the effect of on audience and the elements affecting the progresses of placements corresponding to each media. This can be a reference in “How product placement works” which explains and provides supporting information on it affects the audience.

Terlutter, R., Diehl, S., Koinig, I., & Waiguny, M. (2013). Who gains, who loses? Recall and recognition of brand placements in 2D, 3D and 4D movies.

This study narrowed down the scope of research on product placements in 2D,3D and “4”D movies. Researchers compare the delivery modes of 2D, 3D and 4D movies to see do they influence recall and recognition of brands put in a protruding or subtle way. It is a brainstorming idea to see how new technology change audience' recognition of a brands.

Williams, K., Petrosky, A., Hernandez, E., & Page, R. (2011). Product placement effectiveness: revisited and renewed. Journal of management and marketing research, 7(2), 1-24.

This research aims to examine the effectiveness of product placement, providing the cons of using product placement and the ethics while using product placement. The downside and the ethics can be a part of concern in how product placement works and definition is provided in this research.