How advertisements affect us?

This is a advertisement of Colgate toothpaste. It showed the scientific evidences of bacteria 12 hours after brushing with regular fluoride toothpaste and at the end it claimed Colgate is no.1 toothpaste brand used by dentists. "Testimonial" and "scientific appeal" were being used to make customers to believe they are the best toothpaste in dentist area.

It's advertising Pepsi by using "Bandwagon effect", "emotional appeal", "testimonial", "plain folks appeal".

Pepsi in this advertisement is the symbol of "new generation". If the audience consider her/himself belongs to new generation, then they may buy the idea. Secondly, it's the chance that you can "share" the experience with your idol because your idol is also drinking Pepsi. Children in the advertisement represented fans of Michael Jackson and they got a chance to meet their idol through drinking Pepsi.