Libel case -- 2Face Idibia sued Icon Magazine for libel

Case study: 2Face Idibia sued Icon Magazine for libel
Video: 2face Idibia Slams N100million Lawsuit Against Icon Magazine for libel

News: Icon Magazine Apologizes To 2Face For Publishing Adultery Story

Icon Weekly, which is a soft-sell magazine, published a story in March,2014 of 2Face Idibia "committed adultery" and the lady who involved in this story had every intention of keeping a baby.

The story spread over the Internet which 2Face later denied and 2face spent 100 million suit against Icon Weekly that 2Face's reputation was being damaged for the libelous publication posted on the magazine's online and print platforms.

On July 20, 2014 Icon Weekly apologized for not confirming the story and for the embarrassment the matter has caused 2Face.
This story tells us about the importance of doing researches and confirmation before public a story on any kind of media since a fake story or wrong information can cause a lot, even lose credibility though magazine is less related to credibility sometimes, but the accuracy is still one of the essential criterions of a media.

Three items for annotated reference list

Kureshi, S., & Sood, V. (2010). A Review of Placement Literature: Conceptual and Managerial Implications. IUP Journal Of Marketing Management, 9(1/2), 23-39.

This review researches the effects on the audience of product placement, how three different patterns of product placements were applied on three media (television shows, movies and games) were being studied by Sonal Kureshi and Vandana Sood, how patterns depict the effect of on audience and the elements affecting the progresses of placements corresponding to each media. This can be a reference in “How product placement works” which explains and provides supporting information on it affects the audience.

Terlutter, R., Diehl, S., Koinig, I., & Waiguny, M. (2013). Who gains, who loses? Recall and recognition of brand placements in 2D, 3D and 4D movies.

This study narrowed down the scope of research on product placements in 2D,3D and “4”D movies. Researchers compare the delivery modes of 2D, 3D and 4D movies to see do they influence recall and recognition of brands put in a protruding or subtle way. It is a brainstorming idea to see how new technology change audience' recognition of a brands.

Williams, K., Petrosky, A., Hernandez, E., & Page, R. (2011). Product placement effectiveness: revisited and renewed. Journal of management and marketing research, 7(2), 1-24.

This research aims to examine the effectiveness of product placement, providing the cons of using product placement and the ethics while using product placement. The downside and the ethics can be a part of concern in how product placement works and definition is provided in this research.

How advertisements affect us?

This is a advertisement of Colgate toothpaste. It showed the scientific evidences of bacteria 12 hours after brushing with regular fluoride toothpaste and at the end it claimed Colgate is no.1 toothpaste brand used by dentists. "Testimonial" and "scientific appeal" were being used to make customers to believe they are the best toothpaste in dentist area.

It's advertising Pepsi by using "Bandwagon effect", "emotional appeal", "testimonial", "plain folks appeal".

Pepsi in this advertisement is the symbol of "new generation". If the audience consider her/himself belongs to new generation, then they may buy the idea. Secondly, it's the chance that you can "share" the experience with your idol because your idol is also drinking Pepsi. Children in the advertisement represented fans of Michael Jackson and they got a chance to meet their idol through drinking Pepsi.

I am curious about......

Product placement in movies and dramas

• When it becomes popular? Which movie/who started the trend? Why product placement is needed?
• How product placement works?

What if movies without sound effects/suitable background musics(BGM)

• When does audience get used to movies with sounds?
• What is/are the importance of sound effects/background music?

Why the quality of Hong Kong dramas is being criticized?

• What the criticality is/are?

• Comparing the characteristics in “golden time” and now of Hong Kong dramas
• Is/are the criticality true or not?