Magazine's name: Textbooks in Bay Area
Type of magazine: Biweekly online magazine, application provided
Concept: There are no education magazines focusing on providing textbook-main information by now, and some websites only provide a small piece of information. If its information can get together, it would be a big help when students are finding textbooks.
Demographics
| |
Age
|
16 or above to late 40s
|
Gender
|
All gender
|
Ethnicity
|
N/A
|
Income level
|
Low to medium
|
Psychographics
| |
Attitudes
|
Openness, interested
|
Self-image
|
N/A
|
Self-identification
|
Young, lower income
Middle aged, middle class
|
Interests
|
Education, social engagement, school life
|
Opinion
|
Positive/negative point of views of textbooks and educational system
|
How Textbooks in Bay Area better than other competitors:
1) The first to start this area of magazine.
2) Starting the magazine on the Internet enable us to receive readers' reactions and reflections, friendly links are provided that readers could refer back to the previous articles and books.
3) Application provides a easier way to access to the magazine.
Advertisers:
Chegg, CQ Press, De Anza/Foothill College, Quickly, Students Consulting for Nonprofit Organizations(SCNO)
Cover lines:
1) Who's the best? - E-textbook V.S Paperback Textbook
2) What's new? - College Rating System & TAG
3) Top 10 recommended books for primary, middle, high school and college students
4) New Practice Books Collections
5) New/Used Textbook bookstore location and contacts + School Ranking
*Long-term plan: 5) Introducing school and interviewing their principal/dean/teachers.
A great idea, such a magazine is necessary to deliver at high schools to be distributed amongst high school students so making the transition to college is easier.
ReplyDeleteIf this magazine was really advertised by De Anza, you would definitely get a lot of buyers! It is not limited to only one type of reader, that's great.
ReplyDeleteThis one's going to run big all over the country I guess :) I'd also appreciate it if you had pdf s :)
ReplyDeleteI definitely haven't heard of a magazine for a magazine regarding books so I can safely say this idea is unique. Although I don't read much myself, I think this magazine would be popular with many.
ReplyDeleteit would certainly be interesting to see this, i would pick it up to see what is being said, as a student and all. but i wouldnt count myself as a target demographic.
ReplyDeleteInteresting idea, but it sounds more like a website than a magazine. Online magazines usually have a more specific focus.
ReplyDelete